Business Growth Lab Training for your team

Free live masterclass · 30 minutes · Sat 21 Nov

How to turn more enquiries into signed clients, without spending more on marketing

This is a free 30-minute session on Zoom for founders and the people who lead sales or marketing. We'll take one real example, from the ad that brought the enquiry in to the first sales call, and go through where it was lost and what could have been done differently.

  • The 3 places enquiries leak between first click and signed deal, and how to find yours
  • How to describe your offer so the right buyers want a conversation
  • How to turn a first call into an agreed next step, not "send me a proposal"
Hussam ElHage Yasser Ahmed With Hussam ElHage, marketing, and Yasser Ahmed, sales. Over 30 years between them.

Reserve your free seat

Saturday 21 November · 10am Dubai (GST) · 5pm Sydney
Live on Zoom · capped at 30 seats

Free. No card. Your Zoom link shows on the next page, and we email a reminder before the session.

Our trainers have led work for COP28MasdarNissanInfinitiRenaultMBCMinistries of Health

The problem we will fix

More marketing will not fix leads that go quiet. The leak is in the middle.

Whether you have two teams or do both jobs yourself, revenue slips through the same three gaps. Most training fixes one of them.

1

The wrong enquiries

The offer attracts anyone, so the people who reply are not the people who buy.

2

The silent handover

Nobody agrees what a good lead is, and nothing from sales calls makes it back into the marketing.

3

The stalled conversation

The first call pitches the product, misses who decides and ends without a next step.

How the 30 minutes run

What happens in the 30 minutes

Built for founders, business owners and the people who lead sales, marketing or business development.

Afterwards you get the recording, the Customer Conversation Planner and a self-score to benchmark your business.

  1. 0 to 3The caseOne business, one leak, and a live poll on where yours is.
  2. 3 to 13The marketing fix, with HussamAttract the right buyers and make the offer worth a conversation.
  3. 13 to 23The sales fix, with YasserTurn that enquiry into a real conversation and an agreed next step.
  4. 23 to 30Your questionsLive Q&A with both trainers.

Your trainers

A marketing leader and an enterprise sales leader. Both have done the job, not just taught it.

Hussam ElHage
Teaches marketing

Hussam ElHage

14 years winning, running and keeping marketing accounts from both sides of the table

"On the client side I watched our campaigns hit every target while the showroom said the leads were useless. Both were right, and nobody owned the gap."

Hussam learned media inside three global agency networks (Publicis, Omnicom and IPG). He then ran digital for Nissan, Infiniti and Renault as the client at Arabian Automobiles, before building and leading the digital division of an independent Dubai agency as VP Digital, with full P&L responsibility. There he learned that growing an agency is a sales job as much as a marketing one.

  • 68%Pitch win rate across 40+ pitches, securing USD 10 million in new business
  • 98%Of top-tier clients retained through structured quarterly business reviews
  • 5→55%Grew digital from 5% to 55% of agency revenue in two years, across USD 12 million in annual billings
  • +32%Lead-to-sale conversion on the client side, with lead cost cut by 27%, by linking media to showroom visits

His campaigns for COP28, Masdar, the Zayed Sustainability Prize, MBC and Bloom Education won two Golds and a Silver at the Digital MENA Awards. Today he runs Agency Success Hub, an independent consultancy advising brands and agencies across the UAE and Australia, and hosts The Digital Drift podcast. MSc Marketing, Brunel University London.

Results reflect work delivered in agency and client-side roles before Business Growth Lab.

Yasser Ahmed
Teaches sales

Yasser Ahmed

Nearly 20 years selling complex solutions to governments, hospitals and universities across the GCC

"Good marketing gets you the meeting. What happens in that meeting decides everything after it."

Yasser has spent nearly two decades building markets and growing revenue across the GCC, the wider Middle East and Central Asia, including a long career with a global healthcare information company, selling to ministries, hospital groups and academic networks. These are sales with long buying cycles, many decision-makers and high stakes.

  • $50MEstimated cumulative revenue across regional portfolios: new business, expansion and retention
  • GovNational multi-year contracts with government bodies, including ministries of health and education
  • KSAHelped establish the company's operational presence in Saudi Arabia
  • TeamsTrained and mentored distributor sales teams across multiple markets

His selling draws on consultative selling, Miller Heiman Strategic Selling and Challenger, and his own entrepreneurial ventures give him a founder's view of winning trust with limited resources. He has studied entrepreneurship through Harvard Business School Online and AI in healthcare through Stanford Online.

Results reflect roles held during his corporate career and do not imply endorsement by any employer.

Find the leak in 30 minutes

Saturday 21 November · 10am Dubai (GST) · 5pm Sydney. Seats are capped at 30 so there is time for your questions.

Save my free seat

Free. Takes 20 seconds.

For teams

Private training built on your own accounts

Live online programmes for marketing and sales teams. Your team works on real customers and real campaigns, not textbook cases.

Talk to us about your team

2 sessions

Team workshop

Two focused sessions on one problem. Your team leaves with an account plan, a sharper pitch and a follow-up system.

6 weeks

Growth programme

Weekly sessions with applied work in between and a leadership review at the end.

Monthly

Embedded coaching

Ongoing sessions, with pitches and client reviews checked before they go out.

Questions

Is it really free?

Yes. No card needed. At the end we mention our paid workshop once, and you decide.

I cannot make the live time. Should I still register?

Yes. Register and we will email you the recording after the session.

Is this for me if I run marketing and sales myself?

Yes. The same three gaps show up whether one person or two teams do the work.

Will I be on camera?

Only if you want to be. We record the trainers, not attendees.

Can you train my whole team?

Yes. Tell us after you register, or contact us directly about a private programme.